Succeed in transformations
are written a lot of great books about project- and programme management with
focus on how to run a transformation – ‘Do things right’. A tiny part in
these books is left to the scoping phase of the project – ‘Do the right
things’ – The 12Box Model® helps transformation responsible to develop a clear
understanding of the transformation purpose in a structured manner.
experience is that all the great project management tools only works as
sufficient process models if the project input from project start is right – ‘Garbage
in = garbage out’
The 12Box Model® is a tool targeted to scope digital projects and break down the transformation in incremental sprints. This creates more structure and quality in input to projects.
only 12 themes the 12 Box Model® is covering three main corners in the organisation
– Customers, Production and Management. Regardless of being in a public or
private organisation focused on service delivery or product production, the
12Box Model® facilitates the discussion.
is with some organisational training possible to learn these 12 themes and use
them as a common transformation method and a common language across the
organisation. This is a suggestion to use a common language for use across
Business, IT, HR, Communication and Marketing.
The way to use 12 themes as facilitation tool could start with the theme
(Customer Journey) asking:
- How is the customer journey in the future? (TO-BE)
- Compare (1) with our existing customer journey to day (AS-IS)
- What initiatives will bring us from AS-IS to TO-BE? (TO-DO)
The next step is to find Journey relations to the 11 other themes in the 12Box Model®: ex. channels used, future branding, production delivered to the journey steps etc.
The facilitation of projects can start from the theme most relevant for the transformation purpose.